Welcome to the second in the Cynspiration personal coaching series.
This week we are going to talk about Influence and how it can help you take your public profile and business to new heights.
We are all exposed to social media stars and influencers every day. We follow their advice, make purchases and choose services based upon their recommendations because we trust them, and so do others.
Influencer marketing has become one of the biggest priorities for many businesses because it is a proven and successful way to reach out and connect with potential clients and customers. It works! Influencers can gain leverage and build a business by creating bonds with their communities and adding their unique and authentic voices to their content.
So how do you go about creating a successful online platform and develop a role as an influencer?
As social media consumers, what we see and hear is the glossy, finished product, whether it be a blog, tweet, podcast or IG post. But, behind the persuasive and omnipresent influencer presence and message is a persistent, consistent and creative effort that requires a strategy to maximise exposure, content, visibility, trust and credibility.
Cynthia shares her advice on how to build a rapport with your audience, use social media platforms effectively and become an expert and trusted voice.
Understand why your voice can be persuasive, why sharing your own experiences can build trust, and why transparency is key. Learn to develop your expertise so that you can be an authoritative, unique voice talking about your niche within your brand. Your brand is your reputation and your good name.
Your content is your expertise. People will only follow you if they feel that you are authentic and that you align with your brand values and image. Cynthia shares her pointers to develop trust and showcase your expertise by building on your strengths and honing your skills further.
Stay Inspired and Inspiring
Being an influencer is part of a long game, so creating authentic and engaging posts takes effort. Discover how to keep your audience hooked on your content by keeping it meaningful, targeted and valuable. Learn how to use resources and content from others to add value to your message. Curated content can help you tap into broader trends within your niche and mining your comments sections for ideas really can turn up gold!
Time moves fast and so do trends and business, so you need to be on top of your game. Educate yourself, read around your topics, look at what others are doing. Discover the steps you need to take to create a buzz around your brand.
Learn how to identify which platforms are best suited for your target audience. Don’t be afraid to use analytics to identify where your posts are doing well; learn how to utilise them to maximise your visibility. Discover how to maximise opportunities with niche hashtags, guest posting and multi-platform brand familiarity can help you lift your name and your game head and shoulders above the competition.
Consistency is essential when building a following. Cynthia explains why having a system in place is vital for success and will help you stay on schedule consistently.
From creating and managing a content calendar to building a library of media and setting aside time to research all the content you plan to publish for the next few months. These things keep your mind fresh and posting high-quality content regularly builds a sense of anticipation in your audience.
Remember that every follower out there is a person with a busy life who is giving YOU the privilege of a few minutes of their time.
They deserve respect, and that means giving back in terms of quality feeds, responding to comments, and maintaining a high level of engagement to develop and maintain a loyal following and fostering a community.
People love to be treated as individuals and to feel connected.
There are many ways to do this by encouraging audience participation through polls, discussions, giveaways, live sessions, shout outs and guest collaborations. Other influencers are a great resource too, so it pays to build a trusted network for mutual support and of course, to access other fan bases!
You are your brand, and it is vital that you stay true to the values that you espouse. Remember that trust takes a long time to build up and can be lost in a moment.
So be discerning when it comes to who you collaborate with, compromising the quality of your content if you find that you can’t deliver on a proposed date, being tempted to piggyback off what others are doing or trading away your hard earned influencing capital for a quick buck to push products that don’t reflect your brand, service or expertise. Your word is your bond.
If you haven’t started influencing yet, then you are lagging behind so let Cynspiration influence you to become an influencer.
Be yourself, be proud of it and encourage people to follow you because they want to hear your voice.
- Social media influencers are more important to the world of digital marketing than ever before, and this certainly won’t be slowing down any time soon. It’s the perfect time to start your journey as a social media influencer, so go on.. what are you waiting for?!
RESOURCES MENTIONED IN THIS EPISODE:
- BuzzSumo – is a tool that analyses what content performs best for any topic or competitor and finds the key influencers to promote your content.
- Reddit – gives you the best of the internet in one place. Get constantly updating feed of breaking news, fun stories, pics, memes, and videos just for you.
- SEM Rush – offers solutions for SEO, PPC, content, social media and competitive research.
- Hootsuite – is a social media management platform.
- Hashtagify – find the top hashtags for Twitter and Instagram for Free. Search hashtags relations and influencers and maximise your social media strategy.
- Asana – Helps you organise and plan workflows, projects, and more, so you can keep your team’s work on schedule
- BlogTalk Radio – a web-based platform that allows podcasters and radio sites and talk show hosts to create live and on-demand talk format content for distribution on the web and podcast distribution channels.
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