Marketing Automation Can Be Very Effective Marketing for Small Business


Most people say they don’t know what Marketing Automation is!

Aweber recently asked 2,500+ members of their audience if they are using marketing automation.

Sixty-two per cent said “no!” 😲

And that got me wondering, why not?

After all, marketing automation can increase leads, conversions, revenue, AND it can save you time.

The stats prove it, according to VentureBeat Insight and Statista

  • 80% of marketing automation users increased their leads
  • 77% increased their conversions with automation
  • 73% of marketers say the most significant benefit of automation is saving time.

But it’s pretty simple to get started with marketing automation. Are you ready to?

Below, you’ll learn all about marketing automation, and why it’s a vital tool for entrepreneurs and small businesses.

Consider this your definitive guide.


What Is Marketing Automation?


Marketing automation refers to platforms that help businesses more effectively market on multiple online channels (such as email, social media, websites, etc.) and automate repetitive tasks.

Think about a marketing task you manually tackle over and over again each month or week. For example, you are sending an email to your new customers. Or, sharing your most popular blog post to your social channels.

These tasks might take 10 minutes, or they might take an hour, and they add up.

Soon enough, you might find you’re working late into the night or into the early hours of the morning to finish them all.

There’s a better way; marketing automation, it allows you to set it up once. Then, like clockwork, automation delivers that marketing message for you. It’s amazing. And an invaluable tool for time-strapped businesses.

Imagine a world where your best marketing content is delivered automatically to your audience at the perfect time.

You watch revenue flow into your bank account. Your business grows. You optimise your automation. More revenue streams into your bank account each month. Now, you’re saving hours and making money, and it’s automatic.

That’s the power of marketing automation.

This sounds amazing. But I need to be honest with you. There’s a drawback.


Marketing Automation Can Be Expensive, Overwhelming,


According to the market research 2, 50% of marketers think it’s confusing to use, and scary to automation, according to the market research firms Three Deep and Ascend 2.

And those are professional marketers!

I can only imagine how overwhelming it must be for a small business or entrepreneur.

However, there’s one part of marketing automation that’s easy to start, affordable, and, when done well, brings in revenue.

Email marketing!


Why Is Email Marketing The Most Important Part Of Automation?


Email automation is the heart of marketing automation. Put, it’s when you set up a series of emails to send automatically to subscribers at a specific time.

With it, you can connect with a person at every stage of their buyer journey –– from a lead to a customer to brand advocate.

You can build a relationship with an individual over the long term. And the best part? It runs on autopilot, creating connections and increasing revenue for you.

Without email marketing, marketing automation would be rather useless. Email does the heavy lifting –– converting your lead into a customer and keeping those customers happy.

The stats prove this as well:

  • Email marketing has an ROI of 4,300%, according to the Direct Marketing Association.
  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.
  • Email is 40 times more effective at acquiring customers than Facebook, and Twitter combined according to McKinsey & Company found.


The Advantages of Email Marketing


Price and Ease.

Emailing is not an expensive way to advertise products and services compared to many other types of marketing. It’s also straightforward to set up and track an email marketing campaign, making it a very accessible kind of marketing for small businesses.

Newsletters can be sent to the email list you’ve built from the people who provided the necessary information on your website. Providing these potential customers with news updates about your company, upcoming events and special offers – and, of course, reminding them that your business exists.


Email Marketing Is Still Relevant


In an age of increasing usage of social media for advertising, email marketing still rules the roost.

  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method
  • the “opt-in” feature of email allows marketing by consent
  • email marketing allows targeting by demographics (age, income, etc.)
  • email messages have more formatting possibilities than social media messages.
  • email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions

The main advantage of email vs social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn’t mean that everyone you want to see your message will see it. Your post might not even show up in your targets’ social media streams. However, an email will sit in the inbox until it’s read (or deleted).

Ideally, email marketing should go hand-in-hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails. Conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

Email marketing can substantially increase your income if you do it correctly. (See the tips below.) It’s a great way to get people to visit and revisit your website or blog, and more traffic usually equates to more income.


Email Marketing Tips


#1 Build your list. Buying email lists is a waste of time. All you’re going to do by sending unsolicited email is to turn off prospects and run the risk of being labelled a spammer.

#2 Adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, a method of unsubscribing, and your name and address at the end of the emails.


#3 Don’t just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise and that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company if it’s exciting.


#4 Treat your list well. Remember that the people you’re using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve a chance to convert them from customers to fans, people who want to talk about and share your message and get involved in any way they can.


#5 Stick to a schedule if you’re doing a newsletter. Sending email on a regular day or days can help your subscribers know what to expect from you and when.


For more on email marketing and other online marketing strategies, see:

How To Make Money Online In Five Easy Steps

How Traffic Temperature Can Increase Your Profit! 


Getting Back Your Inner Power

Self Conquest is the highest Victory.”

To find inner power, savour and maintain a state of wholeness you have to know how to use the freedom that capacitates you and allows you to achieve the full realisation of your self


Learn to have faith in this liberty, this wholeness and life.

Discover what brings you close to this state and what distances you from it. Fear is one of the enemies that act as an obstacle to wholeness.

Unawareness, inconsistency, lack of focus and inner fluctuation will steal from you the energy that is necessary to feel whole.


Take risks to concede yourself power

Free yourself of any aspect that throws a shadow over you.

Allow your being to manifest and express itself with all its potential.


To leave in wholeness, be in charge of your inner world. If not, you will only experience brief moments of wholeness.


To achieve wholeness, you not only have to have inner control but also to revise whether there is any crack or door open to weakness in your personality.


Because if you strengthen yourself on the one hand and the other side you’re weakened you’ll never reach that state of inner power.


If you fill a bucket of water, that has holes and cracks, however much water you put into the bucket, it will carry on emptying itself.


You have to find out which are the holes and cracks of your personality through which your energy leaks.


As much as you try to fill yourself, the emptiness generated by these losses will continue.


Getting back your inner power also means recognising 

# You are responsible for how you are

# The potential to discover, develop and master is in you

# It is essential to have control over your inner the world resources and faculties, your mind, intellect, traits, conditioning and habits

# Strengthen values such as tolerance acceptance and flexibility if you want to leave peacefully and survive the times of turbulence and change

# There are beliefs and habits that trigger your fears, doubts and suffering that you could avoid

# There are beliefs that block you that you should change.


Fundamentally, we do not take on the responsibility for your own life

It is easier to blame others for how we are.


When you are irritated, upset and catch yourself blaming the rest of the world for it, try to remember that you are responsible for what you do and how you respond to what happens?


Stop being a victim and take on FULL responsibility for your reactions; this is the foundation of inner power.


You have spent years with a mind that thinks a lot, thinks unnecessarily, with habits that are not altogether healthy.


Transforming all this requires interest, will, perseverance, study practice and above all patience.

“Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.” — Stephen Covey

To get back that state of personal control that gives you the capacity to love without depending, to love and be free, to enjoy without being afraid and to live with courage you have to revise your beliefs.


Do you believe that to love you need to worry yourself obsessively?


Do you believe that worries are healthy or help you to channel the energy of your mind to find solutions?


If the answer is no, then revise why you hold on to these worries, holding on to them is not a good use of your life energy. The energy of thought is power.


We are made up of the human, the physical, the corporeal and being which is spiritual.


The mind forms part of being and has an extensive function, given that it thinks, imagines, desires creates, associates, remembers, projects.


You will find that one way or another you live and react to the way you think.


We are all creators of thoughts.


Master Your Mind, Master Your Life

As you grow older, you learn to realise one of the most important things you need to decide is who you choose to disappoint in life.

When growing up the harshest flip we face is when our unconditional supporters become our harshest critics.

Home becomes a war zone; mom and dad turn into THE enemy.

As you grow older, you learn to realise one of the most important things you need to decide is who you choose to disappoint in life.

Then comes the blessed time in life when you spread your wings and leave the nest. Right?

We are all familiar with this. You turn eighteen, go off to University and move out the house or the country like me :-)))

As you grow older, you learn to realise one of the most important things you need to decide is who you choose to disappoint in life.

Despite each of us eventually breaking through the regular cycle of leaving home and starting our own lives, many of us still feel obligated to our family.

There is this need to PLEASE and make our parents proud. Thank god! There is a way out.

 And I know because I’ve been experiencing it for the past ten years. I was a rebellious child, but rebellion doesn’t serve healthy relationships and eventually transforms into healthy independence and respect.

 For some people, it’s much later in life than others; I’ve spoken with people in their late sixties who still feel obligated to their parents and as a result resentful.

For me, it started with realising that I value family. I love my tribe. Period. 

I also love myself, which means I’m not going to give up my heart’s desires and dreams to comply with what my parents think is best for me like I had to all throughout my childhood until my thirties.

As you grow older, you learn to realise one of the most important things you need to decide is who you choose to disappoint in life.

I’m passionate and have a strong desire to break free of the practical way of living. And that’s what I am doing.


At the same time, I know in my heart that love, especially with family members, ought to stand up to tests like this. It came with a price.

I learned to stand in the fire holding onto my desire and my love for the family while facing their criticism.

It is challenging and can be painful at times. Knowing that it came from my heart, helped me hold on to my dream — and let the opinions wash over me. It would be impossible without that conscious choice.

Since then, even though it’s been a process and there are still many fires to stand in, it has been increasingly more comfortable just to be me and share my “unorthodox path” with them.


Their expectations are beginning to subside, as they realise that my life is unconventional and learn to discover this nonconformist daughter.

By standing up for my ideal life in this way, I let go of any power they have over me and hand it back to them, giving them the option to choose.


Standing up for yourself isn’t easy. It’s especially challenging when you’re trying to build a life that you love because that’s the time when you need positivity and encouragement.


Holding on to the earnest vision that only good can come from standing in your heart’s desires, you’ll realise what real love is, and it will ultimately reframe how you approach life and relationships.

 Imagine if Van Gogh’s, Einstein, Voltaire, Miles Davis or Alfred Nobel had chosen to appease their parents instead of following their desires and artistic integrity, we’d be deprived of some of the most inspiring artists, and free thinkers the world has ever known.

The family has no clue of the ties and chains they place on you; therefore, it’s essential to come from a loving place when standing your ground and claiming your life.


 Most parents aren’t aware of what they’re doing. Should they be punished for that? 

I did for a looooooong time. I choose not to anymore.


They want what’s best without knowing what’s better.

They will never see you the way you are until you stop focusing your energy on getting their approval and concentrate on your happiness instead.

Just be you, the world needs the Unicorn that lives in you

I love you, I believe in you and I am your ally in transformation

Did you miss last week’s post?  Check it out here: Are You Limiting Your Business Growth?


Hello, frindge dwellers. in heels …

Have you finally decided that this is your year? Maybe you’ve made massive efforts to move forward in your business, but it still hasn’t happened. Perhaps, you’ve invested tons of dollars in mentors and coaching, but you haven’t exactly got the results you were hoping for.

Maybe you think success and business are for other people and not for you and you just wish you had a magic wand to make it all work.What if I told you that you are the one limiting your business growth.

Money blocks are a massive part of putting a break on your business growth. Clearing these blocks is the way to get past them. I’d love to help.

Today let’s talk about three significant ways you could be limiting your business growth right now.

Are you investing a lot of money for personal development stuff, but not the practical things in your business and therefore limiting your business growth?


First, let’s get honest

It is essential to work on yourself to be an accomplished woman in business, but you need to balance investing in you with the practical things that are going to help you increase your income as well.

Recently I was about to spend money on a workshop and realised this was not the smartest thing to do at this time.
I was still doing everything in my business and scared of investing in the practical stuff. I wasn’t thinking out of the box at all. I was running trying to do everything and stressing myself out instead of doing what I was good at and outsource some tasks

I decided to spend some money on practical things that were stressing me out and preventing me from making more money.

You can’t do it all yourself. Well, you can, but you shouldn’t. You can invest in a freelance site like Fiverr or to manage your inbox, a bookkeeper to make it easier at tax time or a company to manage your social media platforms. Believe me; outsourcing made me feel super grown up and in business.

Perhaps for you, it’s to hire someone to do your ironing or cleaning or a nanny to free you up to do the work that you truly love and excel at, which is amazing for growing your business!

Think about where you’re at and what investment will move your business forward. I’m not saying don’t invest in self-development. I’m a huge fan and would be the empowered woman I am if I hadn’t joined great programs, but I see too many entrepreneurs like us who have an approach to investing in ourselves but not in the things that will make your life easier.

The important thing is that you have the resources you need to stop living the life of a busybody in your own business and start having the freedom again to focus on and work in your zone of genius!


Waiting for the magic solution

The other way you’re limiting your business growth: waiting for the magic solution.

Consistency is key to building a striving business, not a magical solution. The truth behind six or seven-figure business is boring.

When I first heard my high-end business mentors talking about his 10K business. His strategy was so simple, I thought hmm “This is the beginning, he’s going to dive deeper and tell us the secret behind the multiple zeros,” but that was it.

It was sticking to the basics, rinse and repeat

There’s no magic solution. People always think there is a secret sauce that successful entrepreneur don’t share with them.

Consistency is the secret weapon and leads to success

Just go deep into your zone of genius and try one thing rather than trying new things all the time.


Prioritize money mindset work every day

Here’s the third way that you to grow your business: Practice money mindset work daily.

The women I speak to say they want to work on their money mindset but don’t have the time or are waiting for the money first – which is completely

Mindset work should come first, business strategy second. Building a business with the same beliefs and money blocks will sabotage and limit your business growth

You have to find the time to work on your money mindset and treat that as just as necessary as building your business. Without it, everything else is going tedious and scary.

Money mindset work is a continuous process. Not a miracle solution.

To keep on growing, you have to do that work and clear the mental blocks. Increasing your income level is not the solution either.
You might think “I’m changed forever! Hurray.” But, it is not that simple. Having more money does not fix money blocks.

I consistently work on my money mindset and clear my blocks so I can maintain and go to the next level in my business.
The mindset work got me here, and it’s helping me grow as well.

It doesn’t stop it gets easier. You have to keep doing it.

Woman, it’s your time to shine and you’re ready for the next step.

The 10 truths you need to know about underearners

Are you an underearner?


Many people do not realise that they are underearners, and are surprised to know that they are not earning what they’re are worth.


As it is not a matter of how much you make, you could be making five figures, but might not be earning enough. On the other hand, you might feel you are making less, but might be an over earner.

I got a painful wake-up when I launched the online business and stepped into Entrepreneurship. It forced me to face and recognise my unhealthy behaviour with money and look for resources ways to re-program my brain.

To help you educate on the matter, here is the list that made me realise I’d been an underearner most of my life.



You might talk as if you are trapped, or might feel that you are stuck. It is natural for underearners to feel that they are stuck in a particular space, and are unable to get out of their situation.


Underearners tend to give their power away and are constantly blaming others for their shortcomings. They create situations they get stuck in and tend to throw the blame around every chance they get.


These people think too little of themselves and tend to do more for less. The kind of people who would give away their knowledge, time, skills, and experience for a lower price, because they do not feel they are worth anything more.


Underearners are known to back off as soon as things get tough, or they feel like a challenge is ahead of them. They are more comfortable staying in their comfort zone, and never push themselves to achieve more.


Underearners are known to undermine themselves, and everything they do. It might not be a conscious habit, but it exists. These people are often found in traps such as procrastinating, rationalising problems, job hopping, and other draining habits that lead to self-sabotage.


These people are unable to see their value, which makes them codependent and to put others needs before theirs. Also, they start to live in self-denial, resentment, anger, pain, and illness. If you keep on this road, you will destroy your career and your personal life.

Financial Chaos

They live from one paycheck to another and often struggle to make ends meet. Crawl under debts and do not seem to see the end. People who have high income also have these struggles when they don’t manage their money.


When it comes to money underearners tend to be vague, and live by the rules of delusion and avoidance. An underearner rarely knows how much they have left, and how much they are down in debt. Also, they live in a world of wishful thinking.


Underearners lack the courage to push themselves but do not feel anyone else deserve anything either. This can make them negative and jealous and leads to self-sabotage.


These individuals are afraid of success, as they fear rejection and failing badly. So when it’s time to take on responsibility, these underearners tend to panic and leave.

These are the top ten signs of an underearner, and what they should work on change for a better future. Remember that each sign is self-imposed, and can be worked on. Do not underestimate yourself, as it is time to take a stand and change your life for good.

A lot of us fall into this underearner bracket, the good thing is that we can change our mindset, transform our habits and upgrade our worth!

The first step is awareness, the second is acceptance and the third one is to create change.

I am happy to share the tools that got me to a better relationship with my money.

You deserve more!

over coming under earning money mindset secret of six figure women money a love story get rich


 Written By Cynthia Serra Neves – 10 truths you need to know about underearners – Back To Top

Related Article – How to Make Money on the Internet in 5 Easy Steps – Affiliate Marketing.

Home Business Lifestyle and Coaching with Cynthia Serra Neves, helping others to graduate to a new level of understanding who they are and what they can achieve.
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